As a marketer you must stop blindly following the herd. Don’t buy advertising just because your competitor is buying advertising. Don’t buy Facebook ads just because you went to a social media seminar and they told you that you have to be on Facebook. Stop wasting money on search engine marketing just because everyone else is.
If you’re going to survive in the new consumer reality you’re going to have to ask the right questions of your team, your partners and your agencies so you can focus and simplify your marketing efforts on those that make the biggest impact.
If you’re going to be a standout CMO you’ve got to stop the ‘Me-Too Marketing.’