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The Tetrahedron Package and it's simple vision

A $12.8B Business Invented on the Toilet

By tpldrew On June 18, 2012 · Add Comment
Keep it Simple In 1951 a Swede by the name of Ruben Rausing debuted a packaging innovation to the world. At the time the Tetrahedron package was described by Rausing as “packaging that should save more than it costs.” But it wasn’t invented overnight. Seven years earlier, in 1944, [...]
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Turning Technologies Polling Window

The art of live polling

By tpldrew On May 2, 2012 · Add Comment
I had the extreme pleasure of speaking in Toronto last week at the Ad Club’s Magazine Day event. As an integral part of their technologically integrated day-long session the Ad Club worked with a company called Turning Technologies to integrate live polling of the [...]
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Expand Your Vision #VisionExpo 2012 Theme

MATSO Re-Cap: Expand Your Vision

On March 26, 2012 By tpldrew
Last week I had the pleasure of speaking at the Major American Tradeshow Organizors executive conference in New York City. The session was wonderfully interactive and tremendously rewarding, so I thought I’d share with you some of the concepts I believe all tradeshow organizers should be embracing as they market [...]
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$59.50 Buys You an Ex-Boyfriend

On September 13, 2011 By tpldrew
A friend of mine on Instagram posted this picture and I immediately connected with the emotional marketing tactics employed by the Ex-Boyfriend Sweater sign.
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4 Marketing Lessons I Learned From the Muppets

On September 11, 2011 By tpldrew
What follows is the text from a presentation I gave at Content Marketing World last week during the 42-Minute Shotgun Session. I was honored to share the stage with luminaries like Jim Kukral, Jay Baer, Read Full Article →

No Brand Is An Island: Every Brand Has An Audience

On September 7, 2011 By tpldrew
The new media landscape has forever changed the way company’s create and distribute content. Today, every brand has a valuable digital audience, whether it’s fans on Facebook, followers on Twitter or subscribers on YouTube marketers need to begin working together to distribute content across brands to reach new consumers wherever they are. You need to remember that in today’s digital world, no brand is an island.
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How Finding Nemo Destroyed the Clownfish

On June 29, 2011 By tpldrew
In 2003, Disney released their latest feature film: Finding Nemo. The star of the film, Nemo, was a Clownfish. The fish, with their distinct orange and white stripes, immediately became the primary choice for children's aquariums. Around the world there was a run on Clownfish. Is there a better way to produce great films, drive the right kind of sales at pet stores and even save the environment?
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From Campaign Dates to a Content Marriage

On June 3, 2011 By tpldrew
Today, your marketing efforts look more like a series of expensive and entertaining one night stands. Maybe they should look more like a marriage.
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CMO, You Control the Purse Strings: Act Like It

On June 2, 2011 By tpldrew
It’s time that marketers took back control of their marketing budgets. For too long we have shoveled money into media buys with the assumption that brand impressions associated with the content our customers consume will help sell more products.
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The 29th Month: Stop the CMO Churn

On June 1, 2011 By tpldrew
The average Chief Marketing Officer’s (CMO) tenure is twenty-eight months. Chief Information Officers last thirty-eight months. CEOs sit in their lofty offices for an average of ninety-five months (almost eight years.) CFOs crunch numbers for fifty-two months. So, why is it that CMOs don’t last?
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    • contentmarketingworld
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    • mpa
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    UPCOMING APPEARANCES

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    2013
    all-day RexAnnual Real Estate Conference @ Omni Fort Worth - Dallas, TX
    RexAnnual Real Estate Conference @ Omni Fort Worth - Dallas, TX
    Jun 2 – Jun 5 all-day
    Andrew Davis will be presenting – The Middle Man is Back Andrew’s Session
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    all-day Content Marketing Summit for Corporate Communicators @ Gleacher Center - Chicago, IL
    Content Marketing Summit for Cor… @ Gleacher Center - Chicago, IL
    Jun 24 – Jun 26 all-day
    Sep
    9
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    2013
    all-day Content Marketing World Workshop @ Cleveland Convention Center - Cleveland, OH
    Content Marketing World Workshop @ Cleveland Convention Center - Cleveland, OH
    Sep 9 – Sep 10 all-day
    Launch a Killer Content Product In An Afternoon What is a content marketing product? It’s a podcast, a magazine, an e-book collection, a weekly e-mail, [...]

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