Today, your marketing efforts are characterized by a series of campaigns designed to drive spikes of interest that result in sales or leads. Your marketing efforts are a series of expensive, fun, albeit potentially successful, one-night stands.

I envision a world in which you focus on building long-term, authentic relationships – with your media partners, loyal customers, bloggers, podcasters, videographers, talented content creators, other brands and even your competitors – that make your products relevant more often in a deeper way. The future of your marketing efforts will look more like a first date that blossoms into a marriage, than a one-night stand.

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2 Responses to From Campaign Dates to a Content Marriage

  1. From Campaign Dates to a Content Marriage Re-thinking your marketing efforts.

  2. From Campaign Dates to a Content Marriage via @tpldrew

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