
This isn’t an intro to Twitter session or tips and tricks for using Facebook. This is a strategically focused presentation designed to help executives and practitioners understand how social media actually works. The fact is, it’s nothing new. Interpersonal communication is the basis for all relationships – social media just gives you scale.
In this hour-long session Drew helps you understand how channels like Tumblr, Twitter, even Pinterest evolve. What social media is and how to focus on winning one channel before moving onto the next. Instead of chasing the ‘next big thing’ or trying to manufacture a ‘viral hit’ maybe it’s time you really helped your audience understand how social media works (and how it doesn’t.)
Your audience will walk away feeling less overwhelmed, more inspired, and focused in their digital marketing efforts. Drew’s delivered this presentation to siding contractors and Fortune 500 executives and the response has been the same: relief, inspiration, and direction.

Technology isn’t killing print. Publishers are. They’re killing it by diverting their resources from the only thing that differentiates them in a digital world: a print product. They’re killing it before consumers have given up on it. CMOs don’t have more money to spend in their ad budgets you’re just slicing their budgets into smaller pieces. Consumers are swimming in information overload. What are you doing to build a digital-first strategy that elevates your print product?
After this 60-90 minute presentation your audience will be inspired to re-think their print, digital and mobile strategies aligning them as a content continuum instead of disperate and unrelated initiatives.

Drew doesn’t believe your website is ever done! That’s why he’s asked us to add more content every day. If you’d like more content before we’ve posted it, give us a ring: 617.332.8261 — ask for Anita Roy Dobbs. She’ll hook you up!
