iBeacon refers to Apple’s Bluetooth-based beacon technology which allows Bluetooth Beacon to send or receive minimal quantity of data within short distances. The normal beacon message or data contains an UUID (universally unique identifier), an important and a minor value only.
While the thought of ‘beacon’ is applicable to all hardware suitable for the Bluetooth Low Energy beneath the Bluetooth 4. specification with iOS being the initial platform introducing this technology in the market, the essential thought of BLE was originally devised by Nokia. The name ‘iBeacon’ is trademarked by Apple because of its standard beacon protocol.
The iBeacon is an innovative low-cost technology that pulls Location Based Services in iOS to help you apps determine their position on the micro-local scale, then send hyper-contextual content to users in accordance with the location. iBeacons, however, do not use latitude and longitude to define locations, instead rely upon Bluetooth Low Energy (BLE) signal, for that iOS devices to detect them.
To sum it, the iBeacon technology involves two parts – broadcaster or sender (beacon device) and a receiver (smartphone and app).
Because the Bluetooth Low Energy or BLE technology consumes low energy, it is right for simple applications involving minimal periodic transfers of web data. An iBeacon periodically broadcasts a minimal-Energy Bluetooth (L.E.B.) signal that could be captured by any iOS devices nearby.
In accordance with the data received the iOS device can be now responsible to correctly interpret your message and perform action accordingly. Today the iBeacon technology work on the compatible iOS device which has iOS 7 or later in addition to Bluetooth facility turned on.
In simple words, the Bluetooth Low Energy Communication could be explained as small pieces of data, advertised or broadcasted at frequent intervals by the beacon via radio waves. The iBeacon app development are done is such a manner that these sets of data is going to be received by devices like iPhone, iPad or iPod, where they can be used as various smartphone applications, causing stuff like push messages, prompts and others.
The conventional technology for iBeacon calls for a set 100 ms interval. Frequent broadcasting for faster discovery by devices can be done however it shall affect the battery of your iBeacons.
The iBeacon technology can perform performing not only sending meaningful data. The scope and limitation of the technology may also depend upon the kind of the hardware it has been installed into. While cheaper devices may just emit the fundamental iBeacon protocol, other devices may also offer more features like sound or light activation, temperature sensing and motion control.
Since iBeacons count on a well known technology like Bluetooth which is readily accessible on just about every device without requiring a lot of power, they are often tactfully applied in multiple areas.
Having an iBeacon network helps brands, retailers, apps or platforms figure out in which a customer is within close proximity. This creates an environment for them to send clients hyper-local and meaningful messages/advertisements that can again be instrumental in driving sales.
Whenever a customer with an iBeacon compatible device arrives at the store, the apps on his device will alert him when it catches the signal from the iBeacons installed inside the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The basic messages could be special discounts and limited offers or perhaps reminders and thus can boost your shopping experiences. Going from this, it could be asserted that iBeacons have certainly introduced a fresh technique for brand communications.
Recent studies show that iBeacons will also be being thought to be helpful mediums that could be placed on educational context. As an illustration, simple games involving students to discover and unveil things and even scientific experiments can be supported via iBeacons. These are being seen a good tool which may drive young minds towards different subjects like technology, logic, geography, etc.